UI/UX for an app + Social media campaign animations
Whites is a next generation premium dry-cleaning and laundry service operating in the UAE.
I was hired by a design agency to work on the UI/UX of the new Whites app (currently under development) and provide various animations. The prototype was to be handed directly to a dev team, and had to show in-app interactions and user journeys natively inside XD where possible.
In this role, I communicated directly with both the client and the design agency responsible for the branding, to create the flow of the app and ensure the look and feel matched what they both had in mind.
Ultimately we delivered a 110+ screen prototype along with two 20~ second animations for a social media campaign.